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Posts Tagged "Graphic Design"
Check out all of the posts tagged with "Graphic Design".
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Who are you? Who needs to know? Why should they care? How will they find out? The bestselling toolkit for the whole branding team Whether your goal is to revitalize an existing brand or launch […]
How to Think Like a Great Graphic Designer
Despite its title, this book will not provide the reader with a recipe to think like some of the most accomplished graphic designers of our time. Consider it instead a glimpse into the minds of […]
Advertising by Design: Creating Visual Communications with Graphic Impact
Teaching advertising is an inspiring and challenging endeavor. Ideation, design, writing, and social responsibility are taught simultaneously. Students must become critical and creative thinkers very quickly, learning to design and write their creative ideas. Without […]
The Elements of Graphic Design
Most design education is concerned with combining and sometimes inventing bits of content. It concerns relation- ships of forms and almost always overlooks the critically important part of the design that goes unnoticed: the background […]
Graphic Design Theory: Readings from the Field
The texts in this collection reveal ideas key to the evolution of graphic design. Together, they tell the story of a discipline that continually moves between extremes—anonymity and authorship, the personal and the universal, social […]
Graphic Design Thinking: Beyond Brainstorming
Peter G. Rowe applied the term “design thinking’ to architecture in 1987. More recently, Tom Kelley, Tim Brown, and their colleagues at the design firm IDEO have developed comprehensive techniques for framing problems and generating […]
Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand identity design. Who needs it? Every company on the planet. Who provides the service? You. But how do you win big-name clients? And how do you stay relevant? Design is an ever-evolving profession. If […]