This article was written on 06 Aug 2013, and is filled under Homepage, Logo, Showcase.

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Logo Design Love: A Guide to Creating Iconic Brand Identities

Brand identity design. Who needs it? Every company on the planet. Who provides the service? You.
But how do you win big-name clients? And how do you stay relevant? Design is an ever-evolving profession. If you’re like me. one of your goals as a graphic designer is to always improve your skills so that you can attract the clients you want. So it’s vital that you keep learning and growing.
This book is about sharing with you everything that I know about creating brand identities so that you can stay motivated and inspired, and make smart and well-informed decisions when procuring and working with your clients.

But who am I, and what reason do you have for heeding my advice?
Well, for a number of years I’ve been sharing design projects on my blogs at and In these blogs. I walk my readers through the individual stages of my identity design projects. I talk about how I sealed the deal with a client. I examine the details of a design brief. And I describe how a client might sign off on polished artwork.
My websites currently generate 1 million monthly page views and have a combined subscriber count of more than 30,000 readers. That’s quite a lot for a young lad from Bangor, Northern Ireland. My readers tell me that reading my blogs makes them feel like they’re getting to go “behind the scenes’’ into my design process, and that it’s difficult to find such insights elsewhere. They say that my features are helpful, inspiring, and very much appreciated (and I didn’t pay them for their comments, I promise!).
If you search through the portfolios of the most successful design agencies and studios, you’ll find plenty of examples of final design work. Some portfolios might even show one or two alternative concepts. For the most part, however, we can find very little of what actually happens between designers and their clients: the questions they ask to get projects started on the right foot, how they generate ideas after creating and studying the design brief, and how they present their designs to win their client’s approval. Such details are like gold dust to a designer.
And so, the idea for this book was born.
Never before have I gone into so much detail about my design process, and never before have I studied the intricacies in such depth. In the process, I’ve brought many talented designers and design studios on board who very graciously have shared their own thoughts, processes, and advice.
When you finish reading this book, you hopefully will be well-prepared to go out and win your own clients and create your own iconic brand identities. Had I known about everything contained in this book when I first started my own graphic design business. I would definitely have saved myself a lot of worrying and restless nights.


Book Details

  • Title: Logo Design Love: A Guide to Creating Iconic Brand Identities
  • Author: David Airey
  • Paperback: 216 pages
  • Publisher: New Riders; 1 edition (December 30, 2009)
  • Language: English
  • ISBN-10: 0321660765
  • ISBN-13: 978-0321660763
  • Product Dimensions: 7.1 x 0.4 x 8.9 inches


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