The knowledge and use of good business practices are essential for the success of any professional or company, including the graphic designer and the design firm. The forms contained in this book deal with the […]
It’s great to be a graphic designer. It’s challenging and creative work. And it’s ever- changing. It is hard to think of any other creative profession that has undergone more massive changes in recent years […]
You know that design is on everyone’s mind—it’s almost a mantra. You see a new product a car, an iPod, or the latest cutting-edge cell phone—and you might think that a fairly straightforward process was […]
Thinking about the first package ever, we imagine a burly, premedieval nomad, nursing a mug of mead by a smoldering fire, gloomily pondering the prospect of leaving behind what’s left of his hard-won roasted wild […]
A clear and proprietary message and point of view are a critical part of a company’s success. This can be achieved in many ways, some visual, others operational. A strong identity is the foundation. The […]
Every day we are confronted with vast amounts of visual messages, but without a basic under- standing of visual language many of these messages remain incomprehensible to us, and a productive dialogue between producers and […]
Can you judge a brochure by its cover? Well, yes, you often can. A brochure is a lot like a person. Each is different: every one has something to say. The brochure cover, for example, […]
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