Packaging Essentials: 100 Design Principles for Creating Packages

Thinking about the first package ever, we imagine a burly, premedieval nomad, nursing a mug of mead by a smoldering fire, gloomily pondering the prospect of leaving behind what’s left of his hard-won roasted wild […]

Oct, 07

Packaging Design: Successful Product Branding from Concept to Shelf

The primary goal of Packaging Design: Successful Product Branding from Concept to Shelf is to serve as a guide for manufacturers, marketers, design firms (packaging, brand, advertising, graphic, and industrial design), researchers, product developers, printers, […]

Sep, 01

Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios

Just as ancient ancestors communicated through visual icons, modem graphics speak to customers through imagery and text to impress values, functions, and hierarchies on millions of people. You have the responsibility and opportunity to make […]

Aug, 29

1,000 Package Designs: A Comprehensive Guide to Packing It In

Have you ever bought something based on the merit of it’s package? So hove we In our bathrooms. kitchens, and offices sit lotions we never tried, oils we never tasted, and pens we never … […]

Aug, 09


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