Designing Brand Identity: An Essential Guide for the Whole Branding Team

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The bestselling toolkit for the whole branding team
Whether your goal is to revitalize an existing brand or launch a new one. here is a proven, universal five-phase process for amplifying differentiation, fueling recognition, and building brand champions. From research and analysis through brand strategy, from design development through brand standards, and from launch to governance, Designing Brand Identity is the most comprehensive resource used by brand builders all over the world as an essential reference for the entire process.

This thoroughly updated Fourth Edition offers insights into current trends in social networks, mobile devices, global markets, and virtual brands as well as emerging tools such as apps and video. Moro than 30 new case studies showcase global best practices and successful world-class brands, from IBM to Starbucks to Santos Brasil.
Alma Wheeler is a branding consultant and author. Her business is managing perception, her service is strategic imagination, and her passion is branding. She uses an engaging process to achieve brand clarity, revitalize brands, and re-energize collaborators. Designing Brand Identity has been translated into Chinese, Korean. Polish, Portuguese. Russian, and Vietnamese. Wheeler has also coauthored Brand Atlas: Branding Intelligence Made Visible.

Book Details

• Title: Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Author: Alina Wheeler
• Hardcover: 326 pages
• Publisher: Wiley; 4 edition (November 6, 2012)
• Language: English
• ISBN-10: 1118099206
• ISBN-13: 978-1118099209
• Product Dimensions: 0.9 x 8.7 x 11 inches