It is both painful and cathartic to admit this in print and in the very first sentence of our introduction: This book is one of the hardest, most challenging, and most stressful projects we’ve undertaken. […]
I love being a designer. I love thinking about ideas freely and observing them taking shape: I love working concentratedly on a project all day. losing myself in the work, and, even after having been […]
Most design education is concerned with combining and sometimes inventing bits of content. It concerns relation- ships of forms and almost always overlooks the critically important part of the design that goes unnoticed: the background […]
Peter G. Rowe applied the term “design thinking’ to architecture in 1987. More recently, Tom Kelley, Tim Brown, and their colleagues at the design firm IDEO have developed comprehensive techniques for framing problems and generating […]
Brand identity design. Who needs it? Every company on the planet. Who provides the service? You. But how do you win big-name clients? And how do you stay relevant? Design is an ever-evolving profession. If […]
There is a German word, Zeitgeist, that does not have an English equivalent. It means the spirit of the times, and refers to the cultural trends and tastes that are characteristic of a given era. […]
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? This book is for you. Within these pages, you’ll find eighty […]