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A Guide to Graphic Print Production
Who actually does what in graphic print production today? What is prepress? What affects the price of a printed product? What should you think about when getting a price quote? How do you avoid additional […]
Graphic Design Solutions
Graphic Design Solutions remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and […]
Forms, Folds and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
Graphic designers and others responsible for preparing printed materials frequently refer to a variety of diagrams, swatches, templates, conversion tables, and other resources that help them do their job. However, few designers have all the […]
Packaging Design: Successful Product Branding from Concept to Shelf
The primary goal of Packaging Design: Successful Product Branding from Concept to Shelf is to serve as a guide for manufacturers, marketers, design firms (packaging, brand, advertising, graphic, and industrial design), researchers, product developers, printers, […]
Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios
Just as ancient ancestors communicated through visual icons, modem graphics speak to customers through imagery and text to impress values, functions, and hierarchies on millions of people. You have the responsibility and opportunity to make […]
Posters for the People
I remember the first time I learned .about WPA posters. It was the 1980s and I was a community organizer in search of effective and inspiring ways to call attention to important social issues. When […]
By Its Cover: Modern American Book Cover Design
Is the printed book destined for eventual extinction? Is the thoughtfully designed book cover approaching obsolescence? The availability of ebooks has indeed increased, and print-on-demand technology will likely change the way books are marketed and […]
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