100 Ideas that Changed Graphic Design

New in the ‘100 Ideas that Changed…’ series, this illustrated guide to key ideas in graphic design in the last century is a great resource for anyone interested in the subject.
The book demonstrates how ideas influenced and defined graphic design, and also how those ideas manifest in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixellation).
Lavishly illustrated, the book is both a great source of inspiration and a repository of some of the best examples of graphic design from the last hundred years.

Steven Heller is the co-chair of the MFA Designer as Author program and co-founder of the MFA in Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE and contributing editor to Print, Eye, Baseline and l.D. magazines. He is the author of more than 120 books on design and popular culture. He is the recipient of the 1999 AIGA Medal for Lifetime Achievement.
Veronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection. A frequent contributor to Graphis and Metropolis magazines, she lives in Paris.

Book Details

• Title: 100 Ideas that Changed Graphic Design
• Author: Steven Heller , Veronique Vienne
• Paperback: 216 pages
• Publisher: Laurence King Publishers (April 18, 2012)
• Language: English
• ISBN-10: 1856697940
• ISBN-13: 978-1856697941
• Product Dimensions: 0.8 x 8.3 x 10.8 inches