The Best of Brochure Design 10
Can you judge a brochure by its cover? Well, yes, you often can.
A brochure is a lot like a person. Each is different: every one has something to say. The brochure cover, for example, has to do a good job of introducing itself, as if to say “You might want to listen to this and here’s why.” If the cover can compel the reader to pick it up and open it. a major hurdle has been overcome.
Next comes the chance to communicate Through pictures and words-and everything in between – the brochure tells its story to the reader compellingly and with relevance It should hold their interest until they are ready to do. think, or even feel what you want them to.
The selected entries featured here were judged on many different levels, among them effective use of typography design and craftsmanship. But. like the hallmarks of any successful brochure, winning entries hold one thing in common outstanding pick up appeal And like a good book, we found Them impossible to put down Each virtually jumped into our hands and drove us to explore page by page, line by line, and image by image And every one had its own story to tell.
At times. I have feared that the printed brochure would be to the digital age ‘what the horse and cart was to the automobile. But. in reviewing submissions from around the globe. I became convinced of the staying power of good design on paper. Far from a selection of “paper salesmen.” what you see in these pages is an integral part of a design system-one that allows the expression of brand vision by eloquently articulating brand character.
To all those who contributed, I offer congratulations and a heartfelt thank you. You made this book possible. With over 1400 entries received from 28 countries, some 200 entries were selected for Inclusion. I am truly honored to be a part of this remarkable collection of design excellence. I hope you enjoy the outcome as much as I enjoyed the process
- Title: The Best of Brochure Design 10
- Author: Perry Chua
- Paperback: 224 pages
- Publisher: Rockport Publishers (April 1, 2010)
- Language: English
- ISBN-10: 159253628X
- ISBN-13: 978-1592536283
- Product Dimensions: 0.8 x 9.5 x 11.3 inches