Business and Legal Forms for Graphic Designers (3rd Edition)

The knowledge and use of good business practices are essential for the success of any professional or company, including the graphic designer and the design firm. The forms contained in this book deal with the most important business transactions that a designer or design firm is likely to undertake. At the back of the book is a CD-ROM that will allow the designer to customize and easily revise the forms. The fact that they are designed for use, and favor the designer if negotiations are necessary, give them a unique value.

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Start Your Own Graphic Design Business (StartUp Series)

It’s great to be a graphic designer. It’s challenging and creative work. And it’s ever- changing.
It is hard to think of any other creative profession that has undergone more massive changes in recent years than graphic art and design. Writers, for example, have abandoned their typewriters for word processors, but many successful writers and authors use word processing software that is a decade old. They do not need the most recent updates in either hardware or software. With what others would consider an outdated or legacy’ computer, the writer chums out manuscript after manuscript.
Using outdated equipment is not an option for graphic artists and designers. They may still use traditional methods to create some art. For example, they might draw an illustration with black ink and a pen, the same method used for decades. But just about everything else has changed in the last 30 years.

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Do You Matter?: How Great Design Will Make People Love Your Company

You know that design is on everyone’s mind—it’s almost a mantra. You see a new product a car, an iPod, or the latest cutting-edge cell phone—and you might think that a fairly straightforward process was involved in the product design. In some cases, this might be true, though often it’s not. As a matter of fact, the process that delivers a good design the physical embodiment of the product and how it looks and feels to a customer, which is so important for success—is often driven more by serendipity than by an integrated understanding of the design’s impact on the broader idea of a product and business. Serendipity is a good thing—counting on it isn’t.

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Packaging Essentials: 100 Design Principles for Creating Packages

Thinking about the first package ever, we imagine a burly, premedieval nomad, nursing a mug of mead by a smoldering fire, gloomily pondering the prospect of leaving behind what’s left of his hard-won roasted wild boar. Necessity called for invention, and packaging was born.
In those early days, package design was limited to the hollowing out of a gourd or the drying of an animal pelt.
As centuries passed, paper, wood, ceramic, bronze, and iron all served their time as packaging materials.
In the early 1900s, scientists realized that sealing food in tin extended the life of the product. Food manufacturers realized that tinned food would sell better if it had their name on it. As marketing and printing techniques advanced, designers began to examine the effect of typography and decorative design on product sales, and they were pleased with the results.

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Masters of Design: Corporate Brochures: A Collection of the Most Inspiring Corporate Communications Designers in the World

A clear and proprietary message and point of view are a critical part of a company’s success. This can be achieved in many ways, some visual, others operational. A strong identity is the foundation. The entirety of a company’s communications completes the structure. Fifty years ago, the communications package included print materials, advertising, and, perhaps, television. Today, the venues to disseminate a message are not only vast but are constantly shifting. Designers now articulate the message with booklets, annual reports, brochures, posters, websites, mobile devices, motion, and ever-increasing new technologies.

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Theory

How to Think Like a Great Graphic Designer

Despite its title, this book will not provide the reader with a recipe to think like some of the most…

How to Be a Graphic Designer without Losing Your Soul

I love being a designer. I love thinking about ideas freely and observing them taking shape: I love working concentratedly…

Graphic Design Theory: Readings from the Field

The texts in this collection reveal ideas key to the evolution of graphic design. Together, they tell the story of…

Graphic Design Thinking: Beyond Brainstorming

Peter G. Rowe applied the term “design thinking’ to architecture in 1987. More recently, Tom Kelley, Tim Brown, and their…

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